Transform your media data and other sources into actionable insights
Data is only meaningful if it is actionable.
We help clients in three ways:
Data Science
Develop sophisticated models and algorithms to solve complex problems and offer custom solutions
Data Integration
Integrate a wide variety of data sources using advanced statistical modelling to improve reliability of results
Research Consultancy
Design samples, recruitment strategies, measurement tools and surveys to aid business planning
ABOUT DATABREEDERS
Smart insights on cross media measurements
With 30+ years of experience in audience and media research, we reinvented the way in which Big Data and innovations in the IT field are used, analyzed and interpreted. We integrate innovative solutions -scalable and custom oriented- to exploit at our best the opportunities of this new Digital Era.
WHAT WE DO
Algorithms and Quality Controls
for media currencies
As data experts, we operate in different areas but always with the same goal: to make your data actionable and give you smart insights.
HOW WE DO IT
INTEGRATION
Algorithms aimed at integrating different data sources
HOW WE DO IT
MODELS
Models to calculate aggregated metrics, such as cross media reach&frequency
HOW WE DO IT
GOLDEN RULES
Drafting of golden rules for data analysis and compliance checks of individual applications.
HOW WE DO IT
STATISTICS
dataBreeders provides statistical and methodological consultancy.
Trusted by
WATCH US
EMRO 2024
Definitely Maybe: Modelling the uncertain in media research
EMRO 2023
"The recipe for TTVAM Finland"
ASI CONFERENCE 2020
"Multi-dimensional Isotonic Fusion: Capturing the complexity of online behaviour"
ASI CONFERENCE 2019
"Knossos' palaces and Escher's perspective: the challenges of micro and macro modelling in TV measurement"