Transform your media data and other sources into actionable insights
Data is only meaningful if it is actionable.
We help clients in three ways:
Develop sophisticated models and algorithms to solve complex problems and offer custom solutions
Integrate a wide variety of data sources using advanced statistical modelling to improve reliability of results
Design samples, recruitment strategies, measurement tools and surveys to aid business planning
Smart insights on cross media measurements
With 30+ years of experience in audience and media research, we reinvented the way in which Big Data and innovations in the IT field are used, analyzed and interpreted. We integrate innovative solutions -scalable and custom oriented- to exploit at our best the opportunities of this new Digital Era.
WHAT WE DO
Algorithms and Quality Controls
for media currencies
As data experts, we operate in different areas but always with the same goal: to make your data actionable and give you smart insights.
A multi-year contract for producing a groundbreaking industry-wide Total TV Measurement in Finland, unifying campaign measurements across all platforms.
For Napster, as an example, we identified and displayed independent artists grown in streaming who subsequently became famous also on radio.
Bid data analysis & data visualization
ASI Conference 2019
"Knossos' palaces and Escher's perspective: the challenges of micro and macro modelling in TV measurement"